Ep 03: The Importance Of Finance When Running A Fitness Business
Team Moljo Strength and Conditioning is located in Putnam Valley about 50 miles north of New York City. John has been involved in fitness for about a decade. Everything he has done in the past decade has been fitness focused. John values the business side of running a gym and keeps those parts moving, so he and his team can do what they need to do to help people become and stay fit.
Today’s topics include:
- The increased responsibility that comes with being a gym owner as opposed to being an independent trainer – and how building a solid team can really help
- It’s about getting people to like, know, and trust you. What do you value? Can you influence people? These are qualities of good trainers.
- The importance of finance when running a fitness business – set up financial goals and target accurately – see the end goal
- John got his initial training clients by creating a community – referrals and human relationships need to be the bloodline of a business – bring a community together that helps people and makes fitness doable
- The story of how John and Neal met, and how John interviewed for a job with Neal and then turned him down
- What to look for when hiring a trainer. Do people like them? Can they communicate? Interpersonal skills and ability to connect.
- Getting your team involved in the process and giving them positive feedback – John’s advice for client conversion – give client something they can do now as they work towards the goal – educate and provide value
- 30 seconds worth of advice “People come first.”
Links and resources:
- Team Moljo facebook
- Twitter @Jmoljo
- Team Moljo Strength and Conditioning
- How to Win Friends and Influence People
- You Have Infinite Power
- Extreme Ownership
- Can You Go
- Relax Into Stretch by Pavel Tsatsouline
“I credit my success to my business background” John Moljo
“If I don’t know something, I find someone who does and pick their brain” John Moljo
“I am a student every day, it is one of my priorities to continue learning” John Moljo